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Brand Luther : 1517, printing, and the making of the Reformation

Author: Andrew Pettegree
Publisher: New York : Penguin Press, 2015.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary."--Amazon.com.
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Details

Genre/Form: Biographies
Church history
History
Named Person: Martin Luther; Lucas Cranach, der Ältere; Martin Luther; Martin Luther; Martin Luther
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Andrew Pettegree
ISBN: 9781594204968 1594204969 9780399563232 0399563237
OCLC Number: 925490183
Notes: "How an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe -- and started the Protestant Reformation"--Dust jacket.
Description: xvi, 383 pages : illustrations, maps ; 24 cm
Contents: Part 1, A singular man: A small town in Germany ; The making of a revolutionary ; Indulgence --
Part 2, The eye of the storm: The eye of the storm ; Outlaw ; Brand Luther --
Part 3, Friends and adversaries: Luther's friends ; The Reformation in the cities ; Partings --
Part 4, Building the Church: The nation's pastor ; Endings ; Legacy.
Other Titles: 1517, printing, and the making of the Reformation
Responsibility: Andrew Pettegree.

Abstract:

"A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary."--Amazon.com.

When Martin Luther posted his "theses" on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. This book fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history.--Adapted from book jacket.

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